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HomeSolutionMeasure product attractiveness and boost experiencevision R&D and MARKETING

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VISION R&D et MARKETING

Put your targets at the core of your product strategies with our digital simulations that offer unique experiences and predictive impact for your products.

 
Optimize your resources towards more targeted products. Thanks to product evaluation and analysis of study results, you have access to the predictive impact of your products before and after launch.
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Count on predictive impact

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Improve market studies

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Optimize your resources

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Design experiences that accelerate your growth

 

Evaulate. Analyze. Then take action to ensure your products performance.

 
  • Take advantage of our combined research in Neurosciences and Artificial Intelligence to measure the attractiveness of your products and optimize your resources.
  • Unravel all emotions (see Plutchik's wheel of emotions), whether positive, neutral or negative
  • Detect opportunities to improve your products, thanks to predictive impact on the correlation between decalarative emotion and product feature
Using advanced machine learning techniques, we create engaging and personalized experiences so you can optimize your resources.
 

Optimisez your product strategy based on customer feedback

 

Customers are constantly faced with choices. Their decisions are first made on the basis on their emotions, then justified with logic, i.e your products' features.

 
  • Correct major customer irritants with semantic analysis
  • Focus on corrective actions for each emotion and feature
  • Detect the action you need to take to increase purchase intent, retention or satifaction
  • Control your development, design and product launch costs and optimize lead times

AT EVERY STAGE OF THE LIFE CYCLE OF YOUR PRODUCTS AND SERVICES

Discover how our AI and Neurosciences can bring you value

Design & Launch

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Post market analysis

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Customer satisfaction

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Comparison

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The creation of costumer experiences is a differentiator used by companies when other characteristics no longer differentiate them in a highly competitive environment. This phase consists of making symbolic benefits dominant in the offer, as a source of hedonic gratification.